Branded web content, the evolution of online ads

13/10/2009 17:15

A few weeks ago I came across a web show called Critics, where two experienced film professionals discuss and critique videos found on Vimeo.com. The show is beautifully shot, the banter witty and the videos well curated. Immediately I wanted to see more episodes and see what else this company was producing. It turns out they also produce a show called FilmFellas, which is probably one of the most authentic and entertaining talk shows about indie film and video production I have ever seen. I was a bit surprised to find out that the company behind these shows is not a television network, but a camera accessory brand! And it is just as entertaining and informative as anything I would expect to see on TV or Hulu.

So why are companies creating this type of content? And how does this help their business?

Read the full article on Getting Around, the Postcard Films blog.

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